CREATE Ethiopia

Country: Ethiopia
Project details
Access to finance
Capacity building
Climate-smart agriculture
Enterprise development
Value chain development
Households reached:

Community Revenue Enhancement Through Agricultural Technology Extension (CREATE), 2013-2017

Donors: Netherlands Ministry of Foreign Affairs, HEINEKEN International

Partners: HEINEKEN, Hundee, ICCO, Agricultural Transformation Agency, Oromia Seed Enterprise


To reduce poverty in Ethiopia, Rwanda and Sierra Leone through increasing agricultural capacity in rural households and limiting the dependency of imported commodities. We aim to rebuild agricultural production and increase food security by linking smallholder farmers to urban markets, restoring essential social services, and rebuilding local community cohesion and infrastructure.

What we do

Agriculture is the mainstay of Ethiopia’s national economy, contributing to 46% of its Gross Domestic Product, 90% of its export, and 83% of its employment. Ethiopia’s population of 73.9 million includes around 83% living in rural areas and subsisting on agriculture. The focus on barley for this project comes from the effectiveness of cereal growth for reducing poverty. The yield improvements on cereal crops such as barley increase the income for households directly and allow farmers to diversify their land allocation to other higher-value crops. This strategy is also following the policy strategy of the Ethiopian government. 

EUCORD is partnering with HEINEKEN and its subsidiary HEINEKEN Ethiopia to assist with the implementation of the Community Revenue Enhancement through Agricultural Technology Extension project otherwise known as CREATE. Support by the Ministry will be used to: (a) integrate groups of smallholder farmers into Heineken’s supply chain; and (b) train these farming families in good agricultural practices. This will not only help substitute imported raw materials by local ones (thereby saving scarce foreign exchange resources) but also help establish local supply chains which will transfer purchasing power from the urban middle class to the rural poor.


The CREATE project is in its fifth year and progressing very well in line with its objectives. So far, the project has contributed a significant income increase for smallholder farmers and majority of value chain actors. The project has achieved five major successes in the past four years.

  1. Productivity. The introduction and dissemination of two new high yielding, malt barley varieties which contributed to at least doubling the yield of malt barley in the project area. The estimated number who have planted for the 2016/17 season are 20,000 farmers supported by the project and an estimated 30,000 other farmers who bought grain from the CREATE farmers and used this as seed.
  2. Malting Quality. An important improvement in the malting quality of all grains delivered to the Assela Malting Factory and the halting of imports of malt barley by the Assela Malting Factory.
  3. A significant improvement in income of smallholder farmers and massive adoption of the Traveler variety in the project area. The variety is now grown by most of the farmers in the two regions where the CREATE project is concentrated, Arsi and West-Arsi.
  4. Additional Production. An estimated 90,000 MT increase in malt barley production solely due the project
  5. Food Quality. The new malt barley varieties are also highly appreciated for their food processing qualities, making it a favorite grain for food processing and for home consumption.