Productive Use of Renewable Energy In Agricultural Value Chains (PURE.Ag)

Country: Rwanda
Project details
Access to finance
Capacity building
Climate-smart agriculture
Enterprise development
Fruits and vegetables

Productive Use of Renewable Energy In Agricultural Value Chains (PURE.Ag)

Donor: GIZ/EnDev via Mercy Corps


The objective of PURE.Ag is to support the development and testing of sustainable business models that enable smallholder farmers to enhance their productivity and increase their income through the use of renewable energy technologies.

What we do

The implementation of PURE.Ag will be led by a consortium headed by Mercy Corps, operating under its Energy 4 Impact platform (MC E4I), and comprising EUCORD.

The program will focus on the implementation of a Results-Based Financing (RBF) scheme, which will provide incentives to suppliers of solar-powered water pumps (SWPs) to develop and test business models that involve installment-based payments (such as pay-as-you-go and harvest-based payments). By doing so, PURE.Ag aims to address the affordability challenge associated with solar water pumps and make them more competitive when compared to diesel water pumps.

Through this initiative, we aim to empower smallholder farmers by providing them with access to affordable and reliable renewable energy solutions for their agricultural activities. By leveraging solar power, we can enhance irrigation systems, reduce dependence on fossil fuels, and contribute to sustainable agricultural practices.

Expected Results

  • Output 1: SWP distributors develop viable PAYGO/installment-based business cases for smallholder farmers including women, farmer groups, and cooperatives.
  • Output 2: SWP distributors deploy inclusive go-to-market strategies and awareness raising promoting uptake of SWPs and facilitating market linkages for farmers.
  • Output 3: Deploy a viable RBF mechanism and support the development of a competitive enabling environment to advance the consumer financing market in Rwanda.