EUCORD’s starting point is to identify a clear and guaranteed market demand and then work backwards to see how farmers can be involved to meet this demand. We strive for win-win scenarios where agroprocessors are able to source quality raw materials, while farmers improve their livelihoods and increase their income. This is achieved by helping farmers to produce what they can sell, rather than sell what they produce. Thanks to the size and available resource from the private sector, the impact is usually done at a larger scale than other type of development initiatives, making the donor money better for value.
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